How ecommerce brands can keep up in a cookie-less world

The evolution of digital commerce across Southeast Asia has been swift. And, not surprisingly, ad spending has kept pace with this growth, as marketplace operators and brands look for ways to reach and acquire customers. 

However, the digital advertising industry is transforming, with consumers rightfully demanding more control over their data, even as they seek tailored and personalised content. In fact, one study by Accenture found that 91% of consumers say they are more likely to shop with brands that provide relevant offers and recommendations—and 97% are concerned about protecting their data.