About Us

Baozun is a leading e-commerce service partner with
technological innovation the heartbeat of all that
we do.


We strive to become the leading global e-commerce brand business partner, driven by innovation and customer needs.


Technology empowers future success.

Core values

  • Interpretation
  • Integration
  • Implementation
  • Innovation

No. 1 in the industry

According to iResearch GMV, Baozun accounted for
nearly 7.9% of the market share in 2019, ranking first
in China.


2015 listing on NASDAQ and secondary listing on HKEX in 2020.

Technology & Innovation

We constantly seek to advance our e-commerce
technology platforms, from data acquisition to
artificial intelligence.

Go Global, Grow Local

As the top e-commerce growth partner in China, we
have the ability to help local brands to globalise, and
international brands to localise.

One-stop services

Our full-service operation supports all aspects of
e-commerce, from online store set-up to warehouse
logistics and order fulfilment.

Let's talk


Swipe right to left