How brands can build a solid influencer marketing strategy?

Modern e-commerce customers come in all shapes and sizes. They expect to be able to seamlessly shop across a plethora of touchpoints both offline and online, making a case for brands and merchants to strengthen their omnichannel offerings.

The rapidly changing digital landscape and the availability of multiple platforms and social media networks have made digital marketing even more complex and less personal. In this digital age, what can marketers do to position their brands so that they remain top-of-mind with potential customers, and what trends can they rely on?

Today, social media and e-commerce platforms play a large role in product discovery. And given that 97% of Gen Zs shop on social media, marketers must understand that collaborating with influencers is critical to building brands and driving sales with this group of consumers who can shape the way consumers shop.