How Digital Collectibles are Transforming the Brand-Customer Relationship

With the rise of digital collectibles, one question remains, how can brands strategically leverage this trend to their advantage and gain a competitive edge in the market?

After a rapid surge in December, NFT sales continued to soar at the start of 2023. In January alone, figures totaled $997M - an impressive 41.96% jump from just one month prior. 
As the market for digital collectibles continues to expand, brands need an omnichannel approach that brings together digital and physical touchpoints. By leveraging marketing strategies between streaming services, gaming platforms and brick & mortar stores, a cohesive branded experience can be shared with consumers across all channels. 
Let’s explore how successful brands have been able to capitalize on this expanding landscape of opportunities while providing customers access in one streamlined journey.