Global e-commerce sales are expected to reach US$8.1 trillion by 2026, up 56% from US$5.2 trillion in 2021. And while China has the largest e-commerce market in the world today, Southeast Asia is growing at the fastest rate. Ecommerce sales in Southeast Asia will increase by $15.31 billion over last year, a growth rate that outranks the rest of the world by some distance.
E-commerce is thriving in the region due to high internet penetration rates, favourable demographics, and economic growth. In coming years, as more people become smart shoppers and come online, there will be even greater demand for new ways to conduct e-commerce – shoppers want convenience and speed, as well as products and services designed around their preferences to make their lives more convenient and enjoyable.
At Baozun Asia, we are constantly on the lookout for new ways to help brands understand these shifting consumer habits so they can stay ahead of the curve. Let’s take a look at some of the key trends impacting consumer preferences in Southeast Asia today: