Unleashing the Power of Extraordinary: Insights from the 7th BECS Global Brand eCommerce Summit

The 7th BECS Global Brand E-Commerce Summit, co-sponsored by Bloomberg Businessweek and Baozun Inc., concluded successfully in Shanghai on June 29, 2023. The summit, chaired by Li Jian, publisher of Bloomberg Businessweek business group and executive director of Hypermedia Group, centred around the theme of "Excellence To Extraordinary".

During the summit, which comprises over 700 guests and employees, industry leaders shared insights on how brands can be on the pathway to becoming extraordinary brands and partners by embracing growth and innovation while adapting to the dynamic Chinese market.