Baozun Asia (BZA) has formed a strategic partnership with Branded Lifestyle Asia (BLA), a leading premium fashion retailer under the Hong Kong-based Fung Group. This collaboration signifies a milestone for both companies and highlights Baozun's exceptional technology capabilities now made available beyond China.

As part of this partnership, we are proud to introduce our flagship service, BOCDOP (Baozun Omni-Channel Digital Operation Platform). BOCDOP is the centrepiece of our efforts to penetrate the rapidly growing omnichannel e-commerce market in Southeast Asia. This robust digital solution makes possible the seamless integration of the many fashion brands within the BLA Group, starting with the successful launch of online stores for Little Ground Singapore and Roots Taiwan.

BOCDOP has allowed us to establish a direct-to-consumer (DTC) channel for these brands, delivering an exceptional omnichannel user experience.

Key Offerings of BOCDOP:

1. Order Management: Efficiently integrate and manage orders across all channels, facilitating the rapid expansion of omnichannel business.
2. Customer Relationship Management: Achieve omnichannel membership integration, optimise member recruitment and retention, and collect valuable consumer data.
3. Unique Customer ID: Consolidate customer information into a single and holistic view of each unique customer, gaining better insights into customer behaviour and enabling personalised communications.
4. Product Management: Centralised console for managing product information across different channels, ensuring consistency and accuracy.
5. AI-enabled Data Service: Leverage AI algorithms for seamless data integration, management, and in-depth analysis.

Moving forward, Baozun remains committed to bringing BOCDOP and our comprehensive omnichannel solutions to meet the needs of brands at every stage in Southeast Asia. Our focus includes expanding channel presence, leading omnichannel operations, and providing intelligent business dashboards for informed decision-making across all channels.

"We are excited about the potential this strategic partnership holds and are confident that together we can empower BLA’s brands across all channels and across the various and diverse markets in Asia with our cutting-edge technology solutions," said Thomas Yeoh, Managing Director of Baozun Asia.

"The collaboration between Baozun Asia and Branded Lifestyle Asia sets the stage for transformative changes in Southeast Asia's fashion and retail industry. By combining Baozun's advanced technology capabilities with BLA's offline expertise, we are poised to redefine the omnichannel experience and create new opportunities for growth and success," expressed Lee Jui Siang, Chief Executive Officer and Executive Director Corporate of Branded Lifestyle Asia.

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